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For over 20 years, Michael Fishman has been the leading advisor on marketing, positioning and strategy setting in the health, wellness and personal development categories. He has been instrumental in growing to category leadership such businesses as Rodale, Inc., with the Prevention and Men's Health publishing brands, and has worked on products and/or collaborated with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane Northrup, Dr. Dean Ornish and many others. Currently, among his equity roles are The Future of Health Now, an online health publishing company which launches June 1, and SpendLessTV.com, which for 3 years has been serving consumers with video and blog content to help them live abundant lives. Michael leads the annual Consumer Health Summit, the preeminent invitational forum for CEOs, entrepreneurs and marketing leaders which he created in 1994. He is also a frequent and well-received speaker who shares how marketing language, customer care and work culture combine to take companies from merely good to the beloved best at what they do.