Kelli Richards Presents All Access Radio: Steve Hayden, one of the most important figures of the late twentieth century advertising

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Kelli Richards is the CEO of The All Access Group, LLC, and the host of All Access Radio. As a highly sought-after consultant, super-connector, trusted advisor, celebrity wrangler and thought leader, she connects innovators and influencers from Silicon Valley to Hollywood to Madison Avenue. As a trusted advisor, she transforms the quality of people's lives. She's also the author of the bestselling e-book, "The Magic & Moxie of Apple - An Insider's View."

Kelli interviews artists, industry leaders and innovators. She is a catalyst and change agent in the world of digital music and entertainment. Tune in as she shares her journey and interviews celebrities and friends.

Steve Hayden, one of the most important figures of the late twentieth century advertising 0

Jul 15, 2014

Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.

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